GSMA Intelligence

Global Mobile Economy Series

The improvements in productivity and efficiency of the burgeoning mobile economy have brought ever-increasing benefits to countries worldwide. In 2018, mobile technologies and services supported almost 32 million jobs, generated $3.9 trillion in revenues, and raised more $500 billion through taxation for the public sector. 

Over the next seven years, 1.4 billion people will start using the mobile internet for the first time. By 2025, internet subscribers will rise to 5 billion – over 60% of the global population.

Problem

The mobile industry produces a lot of data. Any detailed report on the industry is driven by massive numbers and complex metrics from multiple sources. Collating, distilling, and communicating all this information simply, plainly and clearly is an immense challenge.

The all-encompassing global report was accompanied by a series of individual reports covering Asia Pacific, China, Europe, Latin America, Latina y el Caribe (ES), Middle East & North Africa, North America, Russia & CIS, Sub-Saharan Africa, West Africa and the Pacific Islands in more detail.

Problem

The mobile industry produces a lot of data. Any detailed report on the industry is driven by massive numbers and complex metrics from multiple sources. Collating, distilling, and communicating all this information simply, plainly and clearly is an immense challenge.

The all-encompassing global report was accompanied by a series of individual reports covering Asia Pacific, China, Europe, Latin America, Latina y el Caribe (ES), Middle East & North Africa, North America, Russia & CIS, Sub-Saharan Africa, West Africa and the Pacific Islands in more detail.

Solution

Our deep understanding of the mobile industry affords us a unique perspective, one we could leverage to provide big-picture insights in an accessible yet nuanced visual explanation. The cutting-edge subject matter allowed us to apply next-level design solutions, and create a visual language that adheres to a central narrative and style across all 10 countries covered in the series.

Solution

Our deep understanding of the mobile industry affords us a unique perspective, one we could leverage to provide big-picture insights in an accessible yet nuanced visual explanation. The cutting-edge subject matter allowed us to apply next-level design solutions, and create a visual language that adheres to a central narrative and style across all 10 countries covered in the series.